Intro to UX

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Created by Kat Drobnjakovic / @katdrobnjakovic

What is UX?

"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.

Nielson Norman Group

UX vs UI

User interface design involves creating a user-friendly interface thats easy to use, elegant, and in working condition.

UX vs Usability

Usability is a quality attribute that assesses how easy user interfaces are to use.

Importance of UX

  • User centered design
  • Accessibility

Evaluation

Utilizing heuristics to analyze the current system.

A/B Testing

A study to compare the effectiveness and quality of experience of different user interfaces.

Wireframes and Prototypes

Constructing a design model based on findings.

User Flows

Designing how users should move throughout the system.

User Surveys

Analyzing their emotions with familiar and unfamiliar elements of the interface.

Storytelling

Analyzing their emotions with familiar and unfamiliar elements of the interface.

Design Patterns

Providing consistency leads to increased efficiency.

User Profiles and Persons

Develop experiences that reflect the voice and emotions of your users.

Know your audience.

UX cannot solve everything

Design must be tailored to the goals, values, process, and products of the system.

THANK-YOU

Questions?


Created by Kat Drobnjakovic / @katdrobnjakovic

References

What Is User Experience Design? Overview, Tools And Resources
What is UI design, exactly?
Usability 101: Introduction to Usability
UI VS UX: WHAT’S THE DIFFERENCE?
The Definition of User Experience